THE PERMANENT MACHINE
Krish
Rengaraju
Helping industrial and manufacturing leaders build the innovation capability to transform their organisations.
Not just to survive the next disruption, but to shape what comes after it.
'Spirit of Dog' is a Trading name of 'The Permanent Mahcine Ltd'.
THE BOOK
In Progress. Digital edition expected in 2026
Spirit of Dog
Why curious organisations outlast clever ones
Sterling
Chief Curiosity Officer, The Permanent Machine
He is not a metaphor. He is, however, very good at his job.
This is a book about organisations. It just happens to be told through a dog.Sterling is my dog living in my house. He is not a metaphor. He did not set out to illuminate anything about leadership, capability, or institutional behaviour. But he keeps doing it anyway, through the way he notices things, the way he responds to the unfamiliar, the way he never quite loses interest in what comes next.Ten chapters. Ten behaviours. Each one starts with something Sterling does, and ends somewhere organisations need to go.
| Chapter | Title | Status |
|---|---|---|
| 01 | Breathe. Growl. Bark | In Review |
| 02 | Sniff First | In Draft |
| 03 | Oh Here We Go Again | In Draft |
| 04 | Paws Down | In Draft |
Further chapters developing through 2026. Subscribe to the newsletter to read them first.
ABOUT
Krish Rengaraju
MANAGEMENT CONSULTANT & STRATEGIC ADVISOR
CHARTERED ENGINEER
MBA CANDIDATE, WARWICK BUSINESS SCHOOL
Most organisations know they need to change. Far fewer build the capability to actually do it. That gap is where I work.I'm a management consultant with a background in operational excellence, lean transformation, and manufacturing strategy, working across automotive and heavy industry. I advise both the leaders buiolding capability from within, and the founders trying to sell into and navigate the those same organisations from outside.The Permanent Machine is my independent thinking and writing practice. The newsletter explores what it means to build organisations that are genuinely built to change, and to lead what comes after disruption, not just survive it. The Spirit of the Dog is the book growing out of it.This started as a thought experiment. What if the most honest observations about how organisations really behave came from a dog? Sterling is my dog. He is not a metaphor. He is, however, very good at his job.I live in Warwickshire with my wife and Sterling.Founder, The Permanent Machine Ltd. Company number 17102406, registered in England and Wales.
ADVISORY
Work with me
I work with a small number of industrial leaders and founders at any one time.
For leaders inside large industrial organisations, I offer an outside perspective on building genuine innovation capability, the kind that outlasts any single project or initiative and shapes how the organisation moves forward.For founders navigating complex industrial organisations, I help you understand how these organisations actually think, buy, and change. That knowledge is the difference between a great product that stalls and one that finds its way in.If either of those sounds like a conversation worth having, I'd like to hear from you.
Let's talk
[email protected]
LEGAL
Terms & Disclaimer
The Permanent Machine is the independent newsletter, publishing venture, and personal brand of Krish Rengaraju, operating through The Permanent Machine Ltd (company number 17102406, registered in England and Wales).All content published through The Permanent Machine, including the newsletter, website, book projects, and associated social channels, represents the personal views and independent thinking of Krish Rengaraju. Nothing published references, reproduces, or is derived from confidential or proprietary information belonging to any current or former employer, client, or organisation. All professional observations are drawn from personal experience and publicly available knowledge accumulated across a career in programme management and organisational transformation.The Permanent Machine is independent of all employer and client organisations. No endorsement is implied or intended.All content is the intellectual property of Krish Rengaraju and The Permanent Machine Ltd. No content may be reproduced, distributed, or adapted without written permission.© Krish Rengaraju & The Permanent Machine Ltd. All rights reserved.
'Spirit of Dog' is a Trading name of 'The Permanent Mahcine Ltd'.